Making the most of the Web
Small businesses are among the greatest beneficiaries of the changes in marketing created by the growth in Web use. The following techniques are among the best and most affordable for small businesses.
Low
cost Pay-per-Click ads for flexible budgets
These ads are the least expensive way to make your products
and services known to a wider audience. PPC (Pay-per-click) ads
are affordable, with cost-per-click (visit to your Website) as low
as $0.05. The ads appear when one of the search terms you select
is entered into a search engine from Google, Overture or one of
their partners, such as AOL, Yahoo, Alta Vista or other popular
search engines. A monthly program with hundreds of visits to your
site can cost very little. Please visit our section on search
engine advertising for more information.
Customer
Retention
It’s expensive
to get a new customer. Your advertising reaches many people, though
only a small fraction of those are converted into customers. Current
or past customers are your best and most economical source of additional
business. These people buy your products, and are familiar with
your services and procedures -- and you know who they are. Contacting
them with e-mail is very cost-effective. Attracting them with exclusive
promotions on your Web site can reinforce their loyalty. Let us
help set up an integrated e-mail and Web
program.
Press
Releases
This source of free publicity requires skill to increase
your publication rate. The response to the PR helps suggest the
best places to consider for paid advertising. A PR campaign that
combines market research, targeted e-mail and custom Web pages will
help you maximize this under-rated marketing tool.