Marketing Communications
Let us implement your marketing programs
CD
Product catalog
There are tremendous
savings in the cost of printing and distributing a CD-ROM catalog,
rather than a conventional printed product catalog. CD catalogs
also offer advanced search capability and indexing that are not
possible with a traditional printed catalog. Their high-tech look
and relative ease of updating are further incentives to consider
this.
Printing Savings
A
100-page color catalog printed on glossy stock can cost over $50,000
in 10,000 piece quantity. An equivalent CD catalog will cost less
than $10,000 for the same quantity.
Postage Savings
You can mail a CD-ROM catalog for $0.60. The cost of the CD,
case, mailer and postage combined can be under $2.00 -- less than
the cost of postage alone for many traditional printed catalogs.
Frequent updates are
practical
A more flexible approach prints your label on a recordable CD.
You can create new CD from the most current material available.
Small quantities can be produced in-house as needed on a PC equipped
with a CD writer. Larger quantities can be duplicated on automated
equipment. Even after the CD is finished, it can keep the user up-to-date
on products, company news and show schedules through links to the
appropriate sections on your Web site.
Advanced features
The
CD-ROM catalog can go beyond the limit of conventional printed material.
It can contain multiple index pages for fast data access. Videos
showing equipment set-up, operation and maintenance can also be
included. The high capacity of a CD-ROM also offers the potential
to add thousands of pages of reference material and images.
The process of creating
the catalog
Start
with existing product information in digital files or scans from
printed literature, convert them to a CD-friendly format, create
an index and label artwork and you have the ingredients for a CD
catalog. We can deliver finished CD’s in any quantity. This
process, called replication, creates a master disk and stamps out
copies. This is the most economical approach if you require more
than 2,500 discs at a time. Cost of preparing or creating material
for the CD-ROM varies with the amount and type of material. Please
contact us to receive a detailed quote.
Integrated CD catalog
and Website
We
can also create a CD catalog that mirrors the content on your Web
site. This dramatically lowers the cost of developing and maintaining
two separate documents. Use as a promotional item, convenient reference
or alternative for users without Internet access. Contact us for
details on this innovative approach to providing product information.
Trade
Shows and Events
Trade shows are most effective when they include a demonstration
or present the opportunity to discuss details. They are least effective
when you merely hand out literature.
Trade Shows and Events are among the most expensive marketing activities. Use Web Optimized Marketing to drive traffic to your shows. We can create forms that allow registration for seminars and schedule discussions with show personnel. Also consider that a well-designed Web site can serve as a virtual trade show, reducing the need for these expensive events.
Public
Relations
Magazines will
consider publishing Press Releases that are of interest to their
readers.
Good, compelling copy, formatted properly and distributed to the right people increases your chance to access this free publicity.
Trade Publications
We can often target additional publications that will be interested
in your material.
Print
Ads & Brochures
Ads
and printed material including brochures and flyers should be prepared
with awareness of the next step, i.e., the visit to your Web site.
Optimize your printed material by including links to special pages
that expand on the information provided and provide a means to measure
the ad’s response.
Brochures, articles and other printed information can be offered as an incentive on the Web site to obtain valuable contact information for future mailings ar sales contact.
Promotional
Items
Web Optimized Marketing has teamed up with Perfect Image
Marketing to supply our clients with any promotional or imprinted
specialty ad items you may need to help you communicate your message.
Visit Perfect Image
Marketing's website for ideas and assistance.