Search
Engine Optimization
Your efforts to create an attractive site are of little value
if your target market can’t find your site. Since search engines
produce over 90% of all Web traffic, increasing your visibility
on search engines is an essential part of any marketing program.
Search Engine Optimization involves a combination of elements including
keywords, descriptions, page titles, text, and links among other
techniques to increase your site’s ranking on major search
engines for selected search terms. These recommendations can be
implemented by Web Optimized Marketing or by your Web designer.
Following implementation of these changes your site can be re-submitted to the major search engines for review on an individual basis.
Please be aware that there are many companies offering to improve your ranking with tricks and gimmicks. These may work for in the short run, but can result in downgrading or deletion of your site from a search engine's listings. Web Optimized Marketing helps assure good content on your site and good visibility on search engines.
Remember that high placement in a search engine or even the traffic it generates on your site isn’t your goal. The sales generated by the visits to your site are your real objective. Let us help make the Web work for you.
Pay-Per-Click
Ads
These small ads
or sponsored listings on search engines are one of the newest ways
to drive more traffic to your Web site. Your ad appears in response
to the use of search terms you specify. Web Optimized Marketing
can help select cost-effective search terms, write the ad and monitor
its performance. Pay-Per Click ads are a quick and affordable way
to attract customers with specific interests.
What are Pay per Click
ads?
Pay-Per-Click
(PPC) ads are small ads or sponsored listings that appear when an
advertiser’s key word or phrase matches the words used in a
search. The ad or listing has a hot link to the Web page of your
choice. PPC ads are available for most popular search engines. PPC
ad placements are based primarily on competitive bids for the keywords.
Your ad appears when a matching search term is entered. You are
charged only when your ad is clicked.
Who uses PPC ads?
More
than 100,000 advertisers are using PPC ads to reach the 90 million
people who search the Web each month.
Where do the ads appear?
They appear on popular search engines such as Google, Yahoo,
MSN, and AOL. PPC ads reach over 90% of all Web users.
Geographically, search engine ads can be limited to the US or expanded to reach targeted markets in the UK, Germany, France and Japan. Used in conjunction with specially adapted Web pages, these ads can be a low cost way to expand your business overseas.
How does Web Optimized Marketing help with PPC ads?
Web
Site Design
Web Optimized Marketing can be implemented on new and existing
Web sites. This Marketing Strategy integrates a variety of marketing
tools for maximum impact.
Optimizing your Web site for maximum marketing effectiveness requires change to your site. Many of these changes can be accomplished in only a few hours of work. In addition to changes for search engine optimization, Web Optimized Marketing can improve navigation, add graphics, create PDF files and create new pages that will increase response from your visitors.
Integrated CD catalog
and Website
Web Optimized Marketing can create a CD catalog that mirrors
the content on your Web site. This dramatically lowers the cost
of developing and maintaining two separate documents. Contact us
for details on this innovative system.
Videos
Videos on your Web site are a practical addition, even on dial-up
modem connections. They can show your products in action and demonstrate
product operation and maintenance 24/7, reducing the need for phone
support. Contact us for details on this technology.
Learn about your visitors
A wealth of
information on visitors is available from analysis of the traffic
to your Web site. Beyond simple counting of visitors, there is data
on the most popular pages, exit and entry pages, search terms and
trend data that shows the impact of your marketing activities.
Market Research
In
addition to data generated from Web site logs, your Web site can
provide valuable information on visitors. Consider including a contact
form that includes questions that help profile the visitor’s
industry and interests. We can help formulate the questions, analyze
the results and suggest changes to your marketing program.
Trade Shows
A Web Optimized site can reduce the need to attend a trade show.
A well-designed site is a virtual trade show, with introductory
information, product details demonstrations and contact form for
follow-up. Your site can also inform visitors about the shows and
events you do attend, post presentation schedules and help arrange
meetings.
Publicity
Your Web site can help get your Press Releases published. Let
us create a special Editor’s page that provides the information
editors need in the formats they prefer.
Samples
Web Optimized Marketing has teamed with MarCom Services to provide
web design and maintenance services for our clients. Click to view
samples.
E-mail
campaigns
E-mail marketing offers exciting possibilities to find new customers
and communicate with previous contacts at minimal expense. E-mail
marketing eliminates the expense of postage, printing and handling
associated with direct mail, while preserving the one-to-one targeting
of direct mail. E-mail can also drive visitors to customized pages
on your website at no extra cost.
E-newsletters communicate with past and current customers and are ideal for launching new products and conducting market research. Links in the newsletters increase Web traffic and build brand recognition. Web Optimized Marketing can create an e-mail or e-newsletter program that delivers results at low cost.
Direct mail can be used to build awareness and drive traffic to your Web site. Special Web pages can track the response and generate leads.